PepsiCo puts an end to chewing by 'drinkifying' food

eel like chewing your food is just too much work? PepsiCo knows exactly what you're going through, so they're taking all those annoying fruits that you'd otherwise have to bite into and 'drinkifying' them into semi-liquid goop. And it gets worse.

PepsiCo's new 'Tropolis' purées take real fruit, smash it to a plup, add a bunch of sugar, and package it in a squeezable pouch. Instead of calling it a beverage, they're calling it a snack, effectively putting an end to solid foods. According to PepsiCo:

"We see the emerging opportunity to 'snackify' beverages and 'drinkify' snacks as the next frontier in food and beverage convenience."

Don't get me wrong, turning fruits into liquid isn't a bad idea. I like smoothies. It just seems like the mindset that the most important quality of food be 'convenience' is at best short-sighted and at worst totally gross. PepsiCo, however, is in no way being held back by such conventional perceptions of decency and reason:

Mehmood Khan, a former Mayo Clinic endocrinologist who heads PepsiCo's nutrition group, said in an interview that it's outdated to think that snacks are dry and beverages are wet.

"Consumers don't wake up in the morning and say, 'I'm going to have a whole grain; I want a dairy product,'" Dr. Khan said. "They're looking for combinations of those things." Dr. Khan wouldn't specify what combinations might come next.

I'm a little scared to guess where PepsiCo might be going with this. Are we talking about puréed Crunchberries and milk? A purée of waffles with a maple syrup chaser? Or maybe puréed bacon and eggs? The more you use your imagination, the worse it gets. And that's just breakfast. Project this trend ahead a little and you end up with things like this:

The American lifestyle.

Some times chewing is the best part. The texture of food is just as important. The chewiness of cheese, the crunchiness of a taco. Don't steal that from me.

Why nut just run a tube down the throat?

Texture... hah, who are you, some kind of food critic? ^_^

I consider myself to be a bit of an epicurean in regards to food. Well as much as my small town South Albertan lifestyle will admit to me.

I would say that's a good thing, haha. People these days are in such a rush... it's nice having the ability to find enjoyment and pleasure in doing so.

I despise cheap prepackaged foods. TV dinners,frozen meat pie, hell I even hate K.D. I prefer to make meals from scratch lots of good meat, good vegetables and, good spices. You know hardy man meals that fill you up like granmas ol' cookin'.

My my, Alex the cook eh?

Its a practical hobby.

I am quite sure the female specimens would be rather impressed.

Until I start referring to them as female specimens.

They would surely be impressed with your terminology, and your amazing cuisine skills.